THE MILLENIALS : GEN Y & Z THE NEW WORK FORCE:The Challenges Posed To Management And Leaders

27 August 2013, Comments 0





One of the greatest challenges facing  organisations today is to manage employees from different generations. Three distinct generations are at work in most offices today, sometimes even four. There are the Baby Boomers (born after 1945), Generation X (1961 – 81) and Generation Y, often called the Millennials (1982 to the present) and Gen Z, or those born in Mid 1990s who are just entering the job market. Managers are increasingly grappling with generational differences in their work forces. Problems can arise from differing mindsets and communication styles of employees born in different eras.

Born in the mid-1980′s and later, Generation Y professionals are in their 20s to 30s and are j entering the workforce whereas the Gen Z is slowly creeping in. With numbers estimated as high as 7 million, in Malaysia, Generation Y is the fastest growing segment of today’s workforce. As organisations compete for available talent, employers cannot ignore the needs, desires and attitudes of this vast generation.

Below are a few common traits that define Generation Y and Z..

Tech-Savvy: Generation Y grew up with technology and rely on it to perform their jobs better. Armed with BlackBerrys, laptops, cell phones and other gadgets, Generation Y is plugged-in 24 hours a day, 7 days a week. This generation prefers to communicate through e-mail and text messaging rather than face-to-face contact and prefers webinars and online technology to traditional lecture-based presentations.

Family-Centric: The fast-track has lost much of its appeal for Generation Y who is willing to trade high pay for fewer billable hours, flexible schedules and a better work/ life balance. While older generations may view this attitude as narcissistic or lacking commitment, discipline and drive, Generation Y professionals have a different vision of workplace expectations and prioritize family over work.

Achievement-Oriented: Nurtured and pampered by parents who did not want to make the mistakes of the previous generation, Generation Y is confident, ambitious and achievement-oriented. They have high expectations of their employers, seek out new challenges and are not afraid to question authority. Generation Y wants meaningful work and a solid learning curve.

Team-Oriented: As children, Generation Y participated in team sports, play groups and other group activities. They value teamwork and seek the input and affirmation of others. Part of a no-person-left-behind generation, Generation Y is loyal, committed and wants to be included and involved.

Attention-Craving: Generation Y craves attention in the forms of feedback and guidance. They appreciate being kept in the loop and seek frequent praise and reassurance. Generation Y may benefit greatly from mentors who can help guide and develop their young careers.

This Generation and the new budding millennials called the Gen Z who differ from Gen Y in certain aspects will challenge the status quo and there will be heavy demands on the current management and leadership. Is it all chaos?


This Course will look into their mind-sets and will discuss how we can really work with different generations especially GEN Y to bring in changes with innovation and creativity. Properly guided, coached and mentored they will be the greatest asset to any organisation.



Directors, managers, heads of department, team leaders, executives, supervisors and those who are or will be in a position of leading or managing people that consist of different generations.


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